Feb 01, 2022
The Economic Times
Although a comparatively new entrant in the business, KUWY has managed to snag a coveted position in the tightly contested industry. Since inception in 2017, the automotive instant leading platform has partnered with some of largest and most trusted dealers and lenders, to connect consumers with the best loans and vehicles.
KUWY means Finance. With its strategic industry partnerships and proprietary products, KUWY has revolutionized auto loans by facilitating end-to-end digital loan approval, processing and disbursal. The company has surged ahead with its experience in offering comprehensive IT solutions to enable paperless transactions, so business can run at peak performance. The technology platform ensures the entire documentation process is done digitally and emerged a 'one-stop solution provider'.
"The Leading product & technology company powers automotive retail lending at the dealerships for a growing ecosystem of dealers, lenders, OEM's and portals. The highly scalable, proprietary technology platform enables nearly 3,500 automotive dealers to offer access to credit to consumers, driving increased sales volume and accelerated cah flow. Over 40 Leading lenders leverage KUWY's technology to provide loans to super-prime and prime consumers nationwide.
The start-up currently owes 70% of its share of business to the used car segment and 30% to the new car segment. The lending platform is also looking to strengthen its position in the market by venturing into commercial vehicles in the future. Backed bya team of 70 multidisciplinary professionals, who in their respective disciplines bring to the table in-depth knowledge and experise, KUWY today has presence in 350locations in India. They liasion with all stakeholders to maintain effective service delivery and ensure an end-product of the highest quality. KUWY also fastracked its growth by entering into a strategic alliance with Volkswagen Finance Pvt. Ltd. (VWFPL)
At the helm of this successful enterprise is MD & CEO, Mr. B Ganesh Kumar under whose dynamic leadership, the company has increased finance penetration into the used car market. He has leveraged KUWY with his excellent knowledge of the market, experience in the industry and food vision of future potential.
Joining hands with Mr. S Yogeshwaran (Co-Founder & Director), Mr. Sanket Desai (Board of Director) and Mr. Karthick Babu AR (Chief Product Officer) , he embarked on a journey to build a venture driven by trust and expertise.
"Speaking of KUWY’s success, Ganesh Kumar said, “We’re a mobile first company and gave power in the hands of the dealerships & their executives, to provide consumers with the best loans. We think we’re just scratching the surface.”
